Sep 28, 2021
Ellie Schafer served as a special assistant to President Barrack Obama and as director of the white house of visitors’ office in Washington DC from 2009 to 2017. As head of the firm, Ellie sharpened her skills in field organizing and media relations and gained a reputation as a go-to consultant for dozens of races, ballot measures, and legislative projects. Ellie helped transform how guests perceive and experience 1600 Pennsylvania Avenue. From private VIP visits to the sprawling Easter Egg Roll, which draws 35,000 children and parents to the South Lawn, Schafer managed more than 1,500 events during her tenure, which resulted in more than 4.5 million guests visiting. She restored the White House as a place that is fascinating, educational, and fun to visit. Most importantly, however, she established a documented record of success in helping shape public opinion toward individuals and institutions. She’s a nationally recognized leader for being extremely effective in high-pressure and fast-paced environments. In this episode, Ellie shares her experience working in the white house and as an events manager in high-paced environments, especially during the pandemic. Listen in to learn the art of setting up a successful virtual event that feels engaged and personalized. You will also learn why it is important that we go back to in-person events for the close contact and engagement that cannot be found in virtual events.
Key Takeaways:
- Learn how to find the balance between working under high pressure and enjoying life
- The importance of creating a personalized experience for clients in the age of virtual meetings
- How to rely on your network to help and support you when you’re in need
- Learn to remain authentic and kind to others and not beat yourself up for past mistakes
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